Identity
Concept / Example
Line Cook Supper Club
•Brand · Menu · Print
20+ Years in the weeds · Restaurants / Bars / Local Brands
Born in the Weeds.
Built for the Spotlight.
★ Zack of all trades. Creative by necessity.
Design, content, and brand support for restaurants, bars, and local brands that want to look sharper, louder, and more alive.
Menus
MatchbooksPostersSocialBrandingEventsPhotoDirection
MatchbooksPostersSocialBrandingEventsPhotoDirectionMenusMatchbooksPostersSocialBrandingEventsPhotoDirection
MatchbooksPostersSocialBrandingEventsPhotoDirectionSelected WorkRecently
Recently
Plated.
A rotating sampler of menus, matchbooks, brand systems, and visuals for the spots that pour the drinks you actually want.
01 / 03
Print
Concept / Example
Matchbook Cocktail Co.
•Packaging · Menu
Campaign
Concept / Example
Aperitivo Hours
•Social · Photo
Selected work, concepts, and example visuals. More client work coming soon.
ServicesWhat's on
What's on
the menu.
Pick a station or order the whole tasting. Everything is built to ship fast, look loud, and hold up in a real service environment.
01
Menu & Print Design
Menus, inserts, specials boards, table tents, matchbooks, coasters. Built for real service — readable, reprintable, on-brand.
02
Brand & Identity
Logos, wordmarks, color, type systems. A look that holds up on a t-shirt, a window decal, and a 4am Instagram story.
03
Social Content
Posts, reels, story templates, event flyers. Content that actually sounds like your spot — not a corporate calendar.
04
Event & Promo
Pop-ups, residencies, tasting menus, ticketed nights. Poster-grade visuals that fill the room.
05
Photo & Direction
Shoot lists, art direction, on-site styling for food, drinks, and the room. The good plate, the right light, no fluff.
06
Marketing Support
Email blasts, launch plans, ad creative, partnerships. Sharp, on-time, no agency runaround.
The DifferenceNot another
Not another
agency.
01
I've been in the weeds.
Twenty-plus years on the floor, behind the bar, in the kitchen, and in the back office. I know the rhythm.
02
I speak service.
Menu changes, specials, events, rushes, last-minute pivots. I move on your timeline, not a six-week sprint.
03
Useful, not just pretty.
Readable from the door. Legible at the table. Recognizable on a phone. Visuals that earn their keep.
04
no agency fog.
Direct line, fast turnarounds, real opinions. Just sharp creative support that helps the business show up better.
Zack Neel · Founder
About ZackTwenty years.
Twenty years.
Both sides
of the pass.
I started at the bottom and worked my way through the industry, from the floor and the bar to executive chef, FOH management, events, and marketing. I’ve worked the doubles, written the menu, fixed the POS, made the flyer, posted the reel, and closed the bar.
Zack Neel Design is what happens when a service industry lifer picks up the design tools and starts making the kind of work the room actually deserves.
Zack of all trades. Creative by necessity.
20+
Years in F&B
1
Direct line
ContactLet's make
Let's make
something
worth posting.
Briefs, half-formed ideas, "we open Friday and need a menu" emergencies are all welcome.
Instagram
@zn.designco